The new model

Point, shoot, and keep your everyday moments forever with the Polaroid Now. Our new analog instant camera comes with autofocus to help you catch life as you live it in that iconic Polaroid instant film format. In 5 colors, plus black and white, there’s a Polaroid Now to suit you.

Point, shoot, and keep: it’s that simple with the Polaroid Now. This series is an evolution of the original Polaroid OneStep cameras from the ‘70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory.

Works with: i-Type & 600 film

Autofocus 2‑lens system

In other words: sharper photos, easily. The Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.

Built‑in double exposure

Get two frames in the one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.

Self‑timer

Sometimes you need proof. Get it with the self-timer. In just one tap, you’ve got 9 seconds to gather your friends and smile.